[about]
01/
With 7+ years of RGM experience at PepsiCo and Kimberly-Clark, I help businesses unlock sustainable, profitable revenue growth through advanced RGM analytics — optimising pricing, assortment, mix, promotions, and trade terms to turn commercial complexity into clear, actionable RGM insights.
I use proven tools to streamline workflows and keep execution on track.
AI / Productivity
Core Software
Python Libraries
With 7+ years of RGM experience at PepsiCo and Kimberly-Clark, I help businesses unlock sustainable, profitable revenue growth through advanced RGM analytics — optimising pricing, assortment, mix, promotions, and trade terms to turn commercial complexity into clear, actionable RGM insights.
I use proven tools to streamline workflows and keep execution on track.
AI / Productivity
Core Software
Python Libraries
[ Core Expertise ]
02/
Defining optimal brand price ladder and category price positioning through market diagnostics, price elasticity insights, brand profitability assessment, and scenario simulation to maximise the value potential of your brands.
Translating the target brand price ladder into an optimal pack-price architecture by channel, informed by shopper diagnostics, revenue and profit pools, incentive curves and price thresholds.
Optimising customer & product mix toward the most profitable and fastest-growing segments through automated mix decomposition analytics and portfolio prioritisation.
Improving promotional ROI through baseline modelling, incrementality measurement, and event-level performance diagnostics — enabled by automated analytics and clear decision-making frameworks.
Building visibility into current trade terms and performing coherence diagnostics, pricing risk quantification, profit pools and margins assessment to protect profitability and strengthen negotiations outcome.
Building end-to-end RGM capability through comprehensive data, systems, people and processes assessment, tailored roadmap design, delivery of practical RGM tools, and embedding via cross-functional training.
[Cases]
03/
Global Price Tiering
Established global price tiers across consumer tissue business
Strategic Pricing
Price Tiers
Tissue Business
Price Elasticity Modelling
Quantified base, promo and cross-price elasticities.
Strategic Pricing
Machine Learning
Elasticity
Cross-functional PPA Workshop
Identified assortment opportunities through finance-led PPA diagnostics.
PPA
Financial Analysis
Profitability
Automated PPA Analytics in Power BI
Identified PPA white spaces through automated analytics.
PPA
Automation
Price Range Analysis
SKU Rationalisation & Mix Diagnostic
Embedded mix diagnostics into annual target setting.
Mix Management
SKU Rationalisation
Profitability
Trade Promotion Analyser Tool Rollout
Improved promotional ROI through automated TPA rollout.
ROI
Trade Promotions
Analyser
Commercial Policy & Trade Terms Governance
Established contract visibility and eliminated trade-term drift.
Commercial Policy
Key Accounts
Trade Terms
2-Year Global RGM Analytics Roadmap
Enabled cohort-based prioritization by market archetype.
RGM Analytics
Roadmap
Global
AI Pricing & Promo Simulator Rollout
Enabled predictive pricing and promotion decision-making.
AI
Pricing
Promotions
[Certificates]
04/
Licensed to operate as a freelancer, supported by undergraduate and postgraduate degrees. Documentation can be provided upon request.
[Get in Touch]
05/
Global Price Tiering
Developed and embedded a global price tiering approach across tissue business worth $3.0bn in revenue, creating consistent price positioning across market segments.
Price Elasticity Modelling
Applied ElasticNet machine learning models to quantify base, promotional, and cross-price elasticities across Modern Trade in Saudi Arabia – improving forecast accuracy and identifying incremental profit opportunities.
Cross-functional PPA Workshop
Structured financial and RGM insights to support cross-functional PPA workshops in South Africa and Nigeria, enabling assortment decisions and supporting delivery of incremental $1.2M gross profit.
Automated PPA Analytics in Power BI
Developed automated PPA analytics in Power BI across Northern Europe, enabling identification of portfolio white spaces, cross-channel cannibalization risk and actionable PPA opportunities.
SKU Rationalisation & Mix Diagnostic
Coordinated RGM inputs for a regional SKU rationalisation program and embedded product mix diagnostics into the annual target setting process across EMEA markets – enabling proactive mix management and improved profitability focus.
Trade Promotion Analyser Tool Rollout
Led the development and rollout of automated Trade Promotion Analyser across key EMEA markets, enabling consistent promo performance measurement and improving promotional ROI by 3 percentage points.
Commercial Policy & Trade Terms Governance
Designed and implemented a commercial policy framework that created full visibility of contract conditions across national key accounts, eliminating trade-terms drift and strengthening pricing and margin governance.
2-Year Global RGM Analytics Roadmap
Developed and executed a two-year RGM analytics roadmap covering 13 market cohorts across five regional clusters, prioritizing capability build, data infrastructure, and resource allocation to enable focused sequencing of RGM initiatives and scalable deployment across regions.
AI Pricing & Promo Simulator Rollout
Led the rollout of an AI-driven pricing and promotion simulator in the UK, scaling advanced RGM analytics capabilities and enabling predictive decision-making to capture incremental revenue and margin growth.
